Social media marketing also knows as SMM. Social media marketing is the paid service to run your products or services ads on social media channels like Facebook, LinkedIn, Twitter, Pinterest, Instagram, WhatsApp, TikTok, etc. Another hand Social Media Optimization is also known as SMO i.e unpaid social marketing on social channels. Post your products or services on social media channels. You can increase brand awareness, website traffic, lead generation, engagement, and target potential customers by using Social Media Marketing (SMM) and social media optimization (SMO). It's the best business strategy to reach your customers. SMM and SMO both are the best effective methods of Digital Marketing in today's mobile world.